Why September Is The Perfect Time To Refresh Flags & Banners
Posted by Ian Temple-Heald on
It’s been a fantastic summer for outdoor events, with plenty of sunshine and dry weather to draw the crowds. However, there has also been storm Floris in early August that battered the northern half of the UK, and a few torrential downpours amid the heatwaves that have drenched the whole country.
If your flags and banners have been proudly displayed throughout the extremes of summer 2025, September is a natural time to assess their condition and ensure they are in tip top condition to represent your brand, event or civic building into the autumn and winter seasons.
Revive tired flags for a professional image
Flags are one of the most visible and symbolic branding tools available. Whether outside civic buildings, new housing developments, forecourts, or fire and police stations, they send a message about professionalism and pride. Unfortunately, flags can quickly look tired and unkempt when faced with the brunt of British weather.
Faded colours, fraying edges, or sagging displays don’t just let down the flag itself. They reflect badly on the organisation, and go against the government guidelines, which state that: “All flags must be maintained in a condition that does not impair the overall visual appearance of the site” and “be kept in a safe condition.”
September is the right time to replace worn flags so you head into the colder months with a strong image.
Preparing for key autumn and winter events
From autumn trade shows and conferences to civic commemorations such as Remembrance Day in November, the next few months are packed with opportunities where ceremonial flags or branded banners play an important role.
Marketing and brand managers know the importance of standing out at exhibitions, while local authorities and emergency services have public events that require impeccable presentation. By refreshing now, you’ll be ready to meet these occasions with professional displays that make the right impression.
Maintenance matters for safety and longevity
It’s not just about appearances. Facilities managers should also use September as a checkpoint for flagpole safety. Checking fixings, halyards, and pole integrity is essential before harsher winter weather arrives. Replacing worn fittings now can prevent costly issues later and extend the lifespan of your investment.
Pairing fresh flags with well-maintained poles ensures your displays remain safe, compliant, and striking year-round.
A cost-effective branding refresh
Compared to large-scale advertising, flags and banners remain one of the most cost-effective ways to gain attention. A new set of branded feather flags outside a sales office or a bold banner at an event instantly improves visibility and customer engagement.
For house builders, it can be the difference between a potential buyer noticing a development or driving straight past. September budgets often allow for this type of practical refresh, making it the ideal time to invest.
September isn’t just the start of autumn; it’s the start of a new branding season. By refreshing your flags, banners, and displays now, you’ll ensure your organisation looks professional, safe, and ready for the busy months ahead.